Sephora

This project collection includes work on Sephora’s CRM campaigns, specifically for their Gold and Black members. The focus was on creating engaging, personalized content that helped strengthen customer loyalty and enhance the overall member experience. The other part of the collection highlights design work for Sephora’s exclusive in-store events. These projects usually involved creating visual elements like backwalls, tent cards, wristbands, and props — all designed to bring the event to life and keep everything on-brand and visually cohesive.