Proper

Proper Pasta is a locally based restaurant known for its fresh shrimp and homemade marinara dishes. The project involved developing a complete visual identity, including the logo, color scheme, and overall aesthetic of the brand. The client requested a look that was visually engaging yet easy on the eyes—something modern, clean, and elegant. The color palette was chosen to evoke freshness and comfort, while the logo was designed to be simple and memorable across signage, packaging, and digital platforms. The restaurant signage was created with internal LED lighting to ensure high visibility while maintaining an elegant aesthetic. The lighting design adds a contemporary touch, making the signage stand out especially during evening hours without overwhelming the overall look. To enhance street-level appeal, the storefront glass was designed with graphics that follow a clean and minimal brand direction.