Kite Beach Rebranding

The task involved developing a logo for Kite Beach, based in Dubai, with a primary focus on simplicity and an indirect reference to the beach. Two different logos were created for this purpose: the first, depicting continuous waves and a sunset, while the second showcased a series of footprints, symbolizing the constant movement of visitors along the seashore. The use of shapes and spacing was crucial in portraying deeper impressions of the footprints. The objective of this project was to devise a logo that aligned with the chosen location and subsequently test different designs on appropriate mockups.