Conceptual Event Branding

"Arabian Desert Dreamscape" is a conceptual design competition developed to promote sustainable solutions for reducing the environmental impact of desert living and addressing the challenges of desert trips. The competition also aims to raise awareness of UAE heritage, as desert visits and camping are integral parts of the country’s culture. A cohesive brand identity was created featuring a logo with desert-inspired elements, eco-friendly merchandise like tote bag and reusable water bottles, and a strategic marketing campaign leveraging social media, a dedicated website, and media partnerships.